A Powerful Partnership United in Excellence
A closer look at the collaborative journey between two iconic brands.
Language
English
The Macallan and Bentley Motors: Two brands that are synonymous with prestige. Two brands that exude excellence. Two brands at the pinnacle of their industries. When you crave an elegant and sophisticated Scotch whisky—one whose rich and indulgent flavors convey decades of artful maturation—you reach for a bottle of The Macallan. And when you want an unparalleled driving experience—one that is as resplendent in its comforts as it is thrilling in its power and performance—you slide behind the wheel of a Bentley.
While both brands are industry leaders, their respective industries are drastically different. Despite this, the two brands overlap in significant ways, so much so that they recently formed a partnership to explore how they might assist each other in three key areas: craftsmanship, sustainability and innovation.
“We come from very different worlds,” says Jaume Ferras, Creative Director at The Macallan. “Bentley is the world of solid. We are the world of liquid. But when you have the same set of values—and when you see differences—it’s what excites you because you are guaranteed that you’re going to learn.”
Here, we dive deeper into each of those key areas of growth and learning, providing insight into how the partnership will allow both brands to advance. Along the way, you can expect amazing collaborative projects that will produce incredibly rare, one-of-a-kind whiskies and superior automobiles with even more sumptuous and stylish accents.
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